BLACK LIVES MATTER

A collection benefiting the Loveland Foundation. Inspired by the words of writer and activist Natalie Guerrero, the Black Lives Matter movement, and the Revolution for racial justice.



WHY

We envision a world where there is justice and equity. Not because it is magically so, but because each of us becomes so angry that we are transformed, ignited, and take action. Not out of ego or hatred, but out of love, compassion and the resolve to use our privilege and power to fight racism at its root wherever we may find it, including in ourselves.

AMPLIFYING

We discovered Natalie on Instagram Live. She spoke of George Floyd, Breonna Taylor, and Ahmaud Arbery. Of feeling devastated, powerless and terrified to live in her skin. As she spoke, she sipped from a pink bkr bottle. And in the most bkr way possible, she told us how she transformed her pain and fear and took action.

 

BENEFITING

100% of net proceeds from each bkr sold will benefit The Loveland Foundation, an organization founded by Rachel Cargle, that is committed to showing up for communities of color in unique and powerful ways. By purchasing these bottles, you will be helping to empower, heal, and liberate Black women and girls by giving them access to culturally competent services and mental health care.

A TRUE COLLABORATION

Immediately after watching Natalie’s Instagram Live we amplified, sent her love and support from bkr Nation, donated money to her grassroots fundraiser, and encouraged others to do the same. Natalie was such a positive vibe. She asked if we’d ever want to do something together–she loved her bkrs. Over texts, phone calls and months, this project was born. The words are Natalie’s, inspired by her life and her poetry. We are honored to use our platform to amplify this inspiring Black woman, writer, activist, and quintessential bkr girl.


CHANGE IS NOT SILENT

“There’s this Audre Lorde quote I live by: ‘your silence will not protect you.’ Every time I read it, I remember that it does me no good to stay small. It reminds me that if I want something for myself or for the world I better speak up. So, when I thought about what change required, I knew that its main ingredient would be loud and heartfelt and unrelenting. I knew it would have nothing to do with silence. I knew that if there was even just a touch of silence in the recipe, nothing would change at all. Change is not silent because change is made by the voices bold enough to speak it into existence.”

–Natalie Guerrero


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VIVA LA REVOLUCIÓN

“When I think about a revolution, I think about life. I think about all the life that has been lost. I think about all the life there is left to live. I think that Revolution is everlasting. Maybe one of the only things to transcend time. Revolution is forever. I think that’s why Chairman Fred Hampton said you can kill a revolutionary, but you can’t kill a revolution. Because revolution is a seed and once it’s planted it grows roots so deep that you absolutely cannot dig it up. Revolution can’t be killed. So, when I think about these words, viva la revolución, it’s a reminder of that. To water the revolution and revolutionary that lives deep inside your soul. To speak to it kindly. To laugh when things get so absurd. To fight like hell when you’re down and they’ve counted you out. To live in your own brilliant revolution.”

–Natalie Guerrero


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Natalie Guerrero is a writer and activist from New York who currently resides in Los Angeles, California. All her work, written or otherwise aims to uplift people of color through highlighting their humanity. She works full time in film development and is the co-founder of Know My Story, a digital movement on a mission to share true stories from Black people and intersectional voices.


WHAT TO DO

Written by Natalie Guerrero

When the world lights up on fire and protests are raging, and police are shooting and you are tired but there is work to be done and you don’t know where to begin, I hope you pick up this poem.

I hope you pick up a pen.

I hope you write letters and sing songs and do exactly what you were meant to do.

Even when it seems like there is nothing left.

I hope you do.

What to do

1. Reach out to your black friends

2. Reach out to your white friends

3. If you’re white take yourself out the center

4. You are not the savior.

5. If you’re Black take yourself out to dinner

6. You deserve the world

7. And more

8. Spend time mourning

9. Spend time writing

10. Tell your story

11. Tell your neighbor's story.

12. Replace “I can’t believe it” with
"I did my research and…"

13. Ask the hard questions.

14. Grieve.

15. Be the voice

16. But not when it erases the work.

17. Listen.

18. Sit down.

19. Stand up.

20. Film the police.

21. Remember that Martin Luther King was not the polite man your 4th grade teacher taught him to be.

22. Get angry.

23. Make noise.

24. Vote.

25. Say all their names.

26. Now roll up your sleeves

27. Get your hands dirty

28. Lose your fear

29. It is not as important as a human life

30. See yourself on the other side of the fence.

31. Count all the ways you woke up free today

32. Now subtract your privilege

33. Ask yourself what’s left

34. And when you get tired

35. Which you will, get tired

36. Take a seat

37. Take a sip of water

38. Take a big bold breath

39. And then get up

40. Keep fighting

41. Be strong

42. Be soft

43. Be whatever it is you need to be to keep yourself going

44. Have faith

45. Have a burger

46. Have a nap

47. We’ve only just arrived at the mountain

48. We’re looking up

49. The top is miles away and we have to keep climbing

50. So take your break

51. But not for long

52. Tired has taken too much of our time.

53. Have your dreams

54. Have your bath

55. Have your love

56. Sleep well

57. Then carry on

58. Raise your fist

59. Raise your voice

60. Raise your boys

61. And little girls

62. Give them joy

63. And a popsicle

64. And a long drive with Lauryn Hill on high

65. Then promise them better.

66. Say Black Lives Matter

67. Say No Justice No Peace

68. No racist police

69. Put war paint on your face

70. Put combat boots on your feet

71. Go to war

72. Go to brunch

73. Go on to making the world like you want it.

74. And if you’re white

75. And you’re tired

76. Welcome to a lifetime.

77. I have been on this earth twenty six years and it is barely my halftime.

Now, go on and build me something new.
I deserve a better place like my ancestors built for you.